# Cellect brand

> Canonical visual identity, usage rules, motion and interaction behavior, tokens, and downloadable assets for Cellect and Cellect Fi.

## Brand specification

- [Visual brand book](https://www.cellect.ai/brand): Human-readable visual reference with approved examples.
- [Agent-readable brand specification](https://www.cellect.ai/brand.md): Concise Markdown rules and direct assets.
- [Structured brand tokens](https://www.cellect.ai/assets/brand/cellect/brand.json): Colors, typography, motion constraints, and canonical asset paths.

## Assets

- [Approved illustrations](https://www.cellect.ai/assets/brand/cellect/illustrations.json)
- [Illustration source](https://www.cellect.ai/assets/brand/cellect/illustrations.tar.gz)

- [Cellect mark](https://www.cellect.ai/assets/brand/cellect/cellect-mark.svg)
- [Cellect wordmark](https://www.cellect.ai/assets/brand/cellect/cellect-wordmark.svg)
- [Cellect Fi wordmark](https://www.cellect.ai/assets/brand/cellect/cellect-fi-wordmark.svg)
- [Cellect Fund Build Book wordmark](https://www.cellect.ai/assets/brand/cellect/cellect-fund-build-book-wordmark.svg)
- [Cellect logo lockup](https://www.cellect.ai/assets/brand/cellect/cellect-lockup.svg)
- [Mark + wordmark · Fi](https://www.cellect.ai/assets/brand/cellect/cellect-fi.svg)
- [Mark + wordmark · Fund Build Book](https://www.cellect.ai/assets/brand/cellect/cellect-fund-build-book.svg)
- [App icon set](https://www.cellect.ai/assets/brand/cellect/cellect-app-icons.tar.gz)
- [Product explainer](https://www.cellect.ai/products/fi/explainer)
- [Complete asset archive](https://www.cellect.ai/assets/brand/cellect/cellect-brand-assets.tar.gz)